Digital / Omnichannel
Brands cannot exist today without a strong digital footprint. My career has followed the omnichannel journey that carried the storytelling of a brand from physical to digital, spanning desktop, mobile, CRM, and social touch points. Below are just a few examples of how I helped bring that to life.
Sony Online EdU Store
Led a redesign and optimization of the Sony Online Education Store landing page, where students and faculty can browse special deals on Sony products.
Channels:
Sony direct retail; desktop landing page redesign.
Project Role:
Project lead working directly with Web Analytics team to identify opportunities to improve revenue-per-visit (RPV) and revenue-per-click (RPC); wrote project brief for web design team and selected and ran a 6-week test on the new design layout.
Results:
Increase in RPV and RPC as a result of reorganization and design of product category offerings better aligned to the seasonality of student and faculty product purchases.
BEST BUY SONY HEADPHONES MICHAEL JACKSON ESCAPE CAMPAIGN
In preparation for the launch of the latest Michael Jackson album, the Sony Music and Sony Electronics teams collaborated on a campaign that promoted the new album in conjunction with the latest Sony headphones. The campaign included site takeover with digital banners across BestBuy.com, in addition to print ad placements.
Bed Bath & Beyond Digital Campaign
Collaborated with the Bed Bath & Beyond team for a homepage banner and multiple site placements, plus CRM campaign, to promote the Memorial Day bundle and dollar-off savings on Nest thermostats and Google Home Mini smart speaker.
Telus Nest Brand Page
Telus, a leading carrier in Canada, was one of the first to lean into the smart home category. We worked together to create a dedicated Nest brand page on their e-commerce platform that both educated shoppers on the smart home category while explaining the benefits of Nest products specifically.