About

Welcome to my professional online portfolio where I have posted work samples from my career as a marketing professional. Throughout my career I have specialized in demand generation and brand experience in a variety of roles spanning brand strategy, consumer marketing, business development and sales.

My most recent work experience is with Adecco onsite at Nest Labs (an Alphabet company). I lead channel marketing initiatives across a few verticals including DIY (do-it-yourself) home improvement, Telco, and other retailers covering in-store & online merchandising as well as joint business planning and go-to-market campaigns for new product launches.

Before Nest, I was at GoPro as a Global Channel Marketing Manager responsible for POP (point-of-purchase) programs on a global scale working with retailers from all channels including mass, big-box, club, outdoor, and specialty key accounts. Previously, I worked at Sony Electronics as a Channel Marketing Manager, responsible for end-to-end (in-store and online) marketing and merchandising of all Digital Imaging products within Best Buy, Sony’s largest retail account. Prior to that, I specialized in e-commerce as a Channel Marketing Manager on the Best Buy account team and managed all product categories. I started with Sony in San Diego at Corporate Headquarters where I managed the first Student Brand Ambassador Program that connected the Gen Y and Millennial audience with the Sony brand.

Prior to joining the Consumer Electronics industry, I thrived in the Education industry as a Marketing Manager for Kaplan Test Prep & Admissions. After successfully increasing market share in the Silicon Valley, I was promoted to run the largest territory on the West Coast in Los Angeles. After nearly five years with Kaplan I got the itch to head off to graduate school myself.

I earned an MBA from Thunderbird School of Global Management, which has been ranked the #1 “International” Full-Time MBA by the U.S. News & World Report 18 years in a row. I obtained my BS degree in Business Administration and a Minor in French from Cal Poly, San Luis Obispo, a school legendary for their “Learn by Doing” motto.

I have a flair for making connections and building relationships and a pension for action. I’m skilled at staying objective while contributing insightful solutions, and I believe the best way to tell a story is through data. I am passionate about many things including technology, health & fitness, entertainment and travel.

 

Fun Facts:

  • Myers-Briggs: ENTJ – extraversion, intuition, thinking, judgment; “ENTJs are among the rarest of types, accounting for ~1-3% of females… tend to be self-driven, motivating, energetic, assertive, confident, and competitive. They generally take a big-picture view and build a long-term strategy. They typically know what they want and may mobilize others to help them attain their goals. ENTJs are often sought out as leaders due to an innate ability to direct groups of people.”
  • Gallup StrengthsFinder Traits: Strategic, Maximizer, Relator, Input, Individualistic
  • Travel: Europe (UK, France, Italy, Greece, Monaco, Germany, Netherlands, Czech Republic, Austria), Iceland, Australia (Cairns, Melbourne, Sydney), Canada (Montreal, Toronto, Victoria, Vancouver), Mexico (Gulf, Riviera)
  • Races I’ve completed: Disneyland Half Marathon, City of Angles Half Marathon, Napa Valley Marathon, Bulldog Mountain Half Marathon, Phoenix Rock N’ Roll Marathon, Cal International Marathon, Prague Half Marathon, Vienna Half Marathon, Montreal Rock N’ Roll Marathon, Medtronic Twin Cities Marathon, Lifetime Fitness Triathlon, Maple Grove Triathlon, Las Vegas Rock N’ Roll Half Marathon, Las Vegas Tough Mudder x2, Tahoe Tough Mudder, Tahoe Spartan Beast (x2), Sacramento Spartan Super, SoCal Spartan Sprint, Men’s Health Urbanathalon, SF Spartan Super, Breckenridge Spartan Beast, Kaiser Half Marathon, Iceland Half Marathon, North Face Endurance Challenge 50K, Mt Tam 30K.