Student Ambassador Program | Community Website Production

Overview: built an online community portal for the Sony Student Ambassador Program in order to communicate directly with the students and allow them to troubleshoot and share best practices with each other in a secure, closed group environment.

Channels: Ning, a community blog hosting site.

Project Role: Site Manager; built the community site from the ground up using the templatized services provided by Ning then enlisted the assistance of the web design team to polish the theme to align with the existing brand standards at the time. Maintained site and engaged directly with community on a daily basis.

Results: site had 95% adoption and engagement rate (100 members total) with a subset of 20 very active users who consistently participated in forum discussions and content sharing.

Student Ambassador Program Website

Sony Online Education Store | Landing Page Redesign

Overview: redesign and optimization of the Sony Online Education Store landing page, where students and faculty can browse special deals.

Channels: Sony direct retail; desktop landing page redesign.

Project Role: project lead working directly with Web Analytics team to identify opportunities to improve revenue-per-visit (RPV) and revenue-per-click (RPC); wrote project brief for web design team and selected and ran a 6-week test on the new design layout.

Results: increase in RPV and RPC as a result of reorganization and design of product category offerings better aligned to the seasonality of student and faculty product purchases.