Father’s Day Print Ad | Best Buy Weekly Circular

Overview: Print Ad in the weekly circular to promote Sony’s premium RX100 Point & Shoot Cameras targeting Father’s day shoppers.

Channels: Best Buy national print circular.

Project Role: Project lead to manage the ad mock by briefing the creative agency (2-Twelve Studio), consolidating internal feedback and providing creative direction on rounds of reviews both internally and externally with Best Buy.

Results: Quarter-page ad placement dedicated to Sony featuring two premium models with lifestyle image in national weekly circular.

Fathers Day Ad

 

 

 

Delta Sky Magazine Spread | Digital Imaging Sweeps

Overview: This piece is a full spread for the Delta Sky Magazine which was part of a larger sweepstakes campaign that I managed to promote awareness of Sony’s advanced point-and-shoot digital cameras by encouraging consumers to enter for the chance to win a dream vacation and learn about cameras that can help them capture important memories.

Channels: This spread ran in the September and October issue of the Delta Sky Magazine

Project Role: Project Manager for the full campaign, negotiated media placement and secured added value in digital banners, e-newsletter (CRM), and second print ad  to be used at a later date. Briefed creative agency (Catapult) and provided creative direction and coordinated internal feedback.

Results: 5MM+ impressions. Delta Sky was chosen as a media partner because they are the largest airline with over 13MM passengers per month, and thus the highest in-flight readership with a matching target audience profile.