Sony 4K Ultra HD TV FIFA World Cup Campaign

Overview: Exclusive sweepstakes with Best Buy to support the marketing and sales of Sony’s 4K Ultra HD TVs with a grand prize trip to watch the 2014 FIFA World Cup in Brazil.

Channels: Best Buy desktop and mobile microsites, social channels, and bestbuy.com digital banners.

Project Role: Project lead responsible for developing creative direction, briefing and partnering with creative agency (Catapult), facilitating production and logistics with sweepstakes management agency (Gage), and routing approvals and execution with Best Buy.

Results: Within the 2 week timeframe of the campaign, it achieved over 90K entries with higher than industry average mobile engagement and strong CTR for product purchase consideration, surpassing previous sweepstakes campaigns.

 

Sony World Cup Sweepstakes Microsite   Sony World Cup Mobile Sweeps Mircosite

 

 

 

 

Amazon Media | QX Camera

Overview: 2 week media campaign to promote a limited time instant rebate offer on a unique and innovation product, the QX10 smartphone attachable lens-style camera.

Channels: desktop, mobile and kindle ad placements with Amazon.

Project Role: review and approve creative and media plan in partnership with media agency (UM) and Amazon Media Group (AMG).

Results: 4.7MM impressions with high CTR and considerations as a result of high level of recall from an earlier run of the campaign during holiday, as well as strategic placements above the fold and exact targeting of intenders and super users.

QX Phase 2 Media Campaign Screenshot