Overview: 2 week media campaign to promote a limited time instant rebate offer on a unique and innovation product, the QX10 smartphone attachable lens-style camera.

Channels: desktop, mobile and kindle ad placements with Amazon.

Project Role: review and approve creative and media plan in partnership with media agency (UM) and Amazon Media Group (AMG).

Results: 4.7MM impressions with high CTR and considerations as a result of high level of recall from an earlier run of the campaign during holiday, as well as strategic placements above the fold and exact targeting of intenders and super users.