Delta Sky Magazine Spread | Digital Imaging Sweeps

Overview:Β This piece is a full spread for the Delta Sky Magazine which was part of a larger sweepstakes campaign that I managed to promote awareness of Sony’s advanced point-and-shoot digital cameras by encouraging consumers to enter for the chance to win a dream vacation and learn about cameras that can help them capture important memories.

Channels:Β This spread ran in the September and October issue of the Delta Sky Magazine

Project Role: Project Manager for the full campaign, negotiated media placement and secured added value in digital banners, e-newsletter (CRM), and second print ad Β to be used at a later date. Briefed creative agency (Catapult) and provided creative direction and coordinated internal feedback.

Results: 5MM+ impressions. Delta Sky was chosen as a media partner because they are the largest airline with over 13MM passengers per month, and thus the highest in-flight readership with a matching target audience profile.