Amazon Media | VAIO Duo Laptop

Overview: 2 week media campaign to promote a limited time instant rebate offer that followed a larger awareness campaign of the new “convertible” laptop category featuring Sony’s hero VAIO Duo models.

Channels: desktop ad placements with Amazon.

Project Role: review and approve creative and media plan in partnership with media agency (UM) and Amazon Media Group (AMG).

Results: Significant spike in impressions to product detail pages (PDPs) and campaign landing page as well as a post-campaign halo effect in impressions and unit sales.

VAIO Both of You Media Campaign homepage VAIO Both of You Media Campaign