Global Merchandising Anti-Theft Solution

Overview: As the top stolen product during holiday sales, GoPro needed to come up with an anti-theft merchandising solution for all of it’s POP displays worldwide (20,000+) that would be approved for use in retail by all customers and maintain the brand integrity and shopability of its cameras and premium accessories on shelf.

Channels: All GoPro authorized dealersΒ and distributors worldwide.

Project Role: Project Manager responsible for RFPs with creative and display vendors, internal creative and budget approvals and external approvals with the visual merchandising and LP teams with major retails (Walmart, Best Buy, Target, REI, etc.) as well as timeline and logistics of distribution to customers worldwide.

Results: Achieved a universally-approved solution that reached all major customers and hit 100% of forecasted installations during pre-holiday sales season.

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