Fry’s Electronics | Shop in Shop

Overview: GoPro’s first entry into Fry’s is with their largest in-store presence as of this launch featuring a 20ft by 10ft Shop in Shop at the Sunnyvale location in California. The Shop in Shop features every available GoPro product with three large TV monitors, a graphic ecosystem story, a hanging scrim, and an educational bar centered in the space for demos.

Channels: Fry’s Electronics Sunnyvale, CA location.

Project Role: Project Manager to assist in the timeline and budget management, contract development and negotiation, and design concept evolution.

Results: Budget approvals and on-time launch pre-holiday selling season.