Best Buy Display | Digital Camera Endcap

Overview: Interchangeable Lens Camera endcap display in Best Buy stores featuring 3-4 Sony alpha models and lenses. Display includes graphics (magnetic and backlit), HDTV monitor with video loop, product video buttons, and lens accessory museum case. Nine different versions of the display were built in total (3 different assortment variations on 3 different store endcap base decks).

Channels: Best Buy stores, all locations (1,000+).

Project Role: Project lead, gathering display requirements, working with display manufacturer (AGI), security vendor (InVue), and creative agency (Catapult) to evolve display & messaging strategy for the shopfront, and coordinating internal feedback for review and build (from prototype to production). I also coordinated requirements and approvals externally with the Best Buy retail operations team and managed the install and repair & maintenance (R&M) plan.

Results: Deployment has just commenced with an anticipated completion at the end of July 2014.

BBY DI6 ILC Endcap 1

BBY DI6 ILC Endcap 2





Best Buy Display | Action Cam Endcap

Overview: Endcap display in Best Buy stores featuring Action Cam models. Display includes graphics, HD monitor with video loop, mock units, and accessory museum case on both ends. Display graphics, mock unit and accessories were being refreshed to showcase new models.

Channels: Best Buy stores, all locations (1,000+).

Project Role: This project was transitioned to me during the execution of the refresh. Working with procurement, I managed the project with the installation vendor (ActionLink) and coordinated repair and maintenance (R&M).

Results: Displays were refreshed on time and with 98% completion. This display received a bronze OMA award.

Best Buy Action Cam Endcap