Fry’s Electronics | Shop in Shop

Overview: GoPro’s first entry into Fry’s is with their largest in-store presence as of this launch featuring a 20ft by 10ft Shop in Shop at the Sunnyvale location in California. The Shop in Shop features every available GoPro product with three large TV monitors, a graphic ecosystem story, a hanging scrim, and an educational bar centered in the space for demos.

Channels: Fry’s Electronics Sunnyvale, CA location.

Project Role: Project Manager to assist in the timeline and budget management, contract development and negotiation, and design concept evolution.

Results: Budget approvals and on-time launch pre-holiday selling season.

Best Buy Canada | Elevated Experience Display

Overview: New POP display for the remodeled Best Buy Canada stores that replaced the older 4ft countertop “camera bar” displays. Features a full assortment of GoPro products with three large screen monitors playing GoPro content and is built to be future-proof and accept new product assortments.

Channels: Best Buy Canada stores.

Project Role: Project lead to manage the design and execution of the in-store experience with the display manufacturer and internal creative services team and approvals both internally from the CEO and externally within Best Buy Canada.

Results: On-time execution for a pre-holiday launch.

 

Best Buy Display | Camera Experience Shop

Overview: New digital imaging store layout called the Camera Experience Shop in which Sony participates with their own freestanding display able to assort ~18 SKUs plus additional camera lenses. Best Buy launched 6 pilot store locations with the participation of Canon and Nikon, in addition to Sony, with the objective of competing with camera specialty shops that historically have a wider assortment and deeper knowledge of premium and DSLR cameras.

Channels: Best Buy stores, 6 locations (Denver, CO; Schaumberg, IL; Downers Grove, IL; Boston, MA; New York; NY; Alpharetta, GA).

Project Role: This project was transitioned to me during the installation of the display. I took over as project lead to see through installation and repair & maintenance (R&M) plan. I worked with the display manufacturer (AGI), security vendors (InVue and MTi), print vendor (The Bernard Group), and creative agency (Catapult) to finish display execution and gather feedback from the shopfront to prepare for graphic refreshes as new SKUs have been added to the display and in anticipation of Best Buy expanding this experience to additional locations.

Results: Shopper feedback has been extremely positive since the launch in April 2014 with anecdotes that customers didn’t realize Sony had such a wide assortment of premium interchangeable lenses. Sony’s credibility in the digital imaging category is greatly improving as a result of this new freestanding display.

Sony Freestanding Display

 

 

 

 

 

 

Best Buy Display | Digital Camera Endcap

Overview: Interchangeable Lens Camera endcap display in Best Buy stores featuring 3-4 Sony alpha models and lenses. Display includes graphics (magnetic and backlit), HDTV monitor with video loop, product video buttons, and lens accessory museum case. Nine different versions of the display were built in total (3 different assortment variations on 3 different store endcap base decks).

Channels: Best Buy stores, all locations (1,000+).

Project Role: Project lead, gathering display requirements, working with display manufacturer (AGI), security vendor (InVue), and creative agency (Catapult) to evolve display & messaging strategy for the shopfront, and coordinating internal feedback for review and build (from prototype to production). I also coordinated requirements and approvals externally with the Best Buy retail operations team and managed the install and repair & maintenance (R&M) plan.

Results: Deployment has just commenced with an anticipated completion at the end of July 2014.

BBY DI6 ILC Endcap 1

BBY DI6 ILC Endcap 2

 

 

 

 

Best Buy Display | Action Cam Inline

Overview: Inline display refresh in Best Buy stores featuring Action Cam models, one for the camera body and another for the Live View Remote accessory. Displays includes graphics, HD monitor with video loop, and mock units. Display graphics and mock camera unit were refreshed and the Live View Remote mock unit was added to the accessory inline display to showcase breadth of premium accessories.

Channels: Best Buy stores, majority of locations (700+).

Project Role: This project was transitioned to me at the end of the design phase and I led it through execution of the refresh. Working with procurement, I managed the project with the installation vendor (ActionLink) and coordinated repair and maintenance (R&M).

Results: Displays were refreshed on time and with 98% completion in stores where display was present.

Action Cam Inline Displays

 

 

 

 

Best Buy Display | Action Cam Endcap

Overview: Endcap display in Best Buy stores featuring Action Cam models. Display includes graphics, HD monitor with video loop, mock units, and accessory museum case on both ends. Display graphics, mock unit and accessories were being refreshed to showcase new models.

Channels: Best Buy stores, all locations (1,000+).

Project Role: This project was transitioned to me during the execution of the refresh. Working with procurement, I managed the project with the installation vendor (ActionLink) and coordinated repair and maintenance (R&M).

Results: Displays were refreshed on time and with 98% completion. This display received a bronze OMA award.

Best Buy Action Cam Endcap