Best Buy Canada | Elevated Experience Display

Overview: New POP display for the remodeled Best Buy Canada stores that replaced the older 4ft countertop “camera bar” displays. Features a full assortment of GoPro products with three large screen monitors playing GoPro content and is built to be future-proof and accept new product assortments.

Channels: Best Buy Canada stores.

Project Role: Project lead to manage the design and execution of the in-store experience with the display manufacturer and internal creative services team and approvals both internally from the CEO and externally within Best Buy Canada.

Results: On-time execution for a pre-holiday launch.