Best Buy Display | Action Cam Endcap

Overview: Endcap display in Best Buy stores featuring Action Cam models. Display includes graphics, HD monitor with video loop, mock units, and accessory museum case on both ends. Display graphics, mock unit and accessories were being refreshed to showcase new models.

Channels: Best Buy stores, all locations (1,000+).

Project Role: This project was transitioned to me during the execution of the refresh. Working with procurement, I managed the project with the installation vendor (ActionLink) and coordinated repair and maintenance (R&M).

Results: Displays were refreshed on time and with 98% completion. This display received a bronze OMA award.

Best Buy Action Cam Endcap

 

 

 

Delta Sky Magazine Spread | Digital Imaging Sweeps

Overview: This piece is a full spread for the Delta Sky Magazine which was part of a larger sweepstakes campaign that I managed to promote awareness of Sony’s advanced point-and-shoot digital cameras by encouraging consumers to enter for the chance to win a dream vacation and learn about cameras that can help them capture important memories.

Channels: This spread ran in the September and October issue of the Delta Sky Magazine

Project Role: Project Manager for the full campaign, negotiated media placement and secured added value in digital banners, e-newsletter (CRM), and second print ad  to be used at a later date. Briefed creative agency (Catapult) and provided creative direction and coordinated internal feedback.

Results: 5MM+ impressions. Delta Sky was chosen as a media partner because they are the largest airline with over 13MM passengers per month, and thus the highest in-flight readership with a matching target audience profile.