Apple Stores | Anti-theft Merchandising

Overview: Product inventory replaced with an empty CTA box due to high theft for both cameras and accessories.

Channels: Apple stores worldwide.

Project Role: Oversaw the creative revisions with each new product launch and on-boarded new print vendor to execute the job and distribute globally to Apple DCs. Also explored alternative temporary and semi-temporary POP merchandising solutions with the Apple Retail Team.

Results: Successfully prevented the theft of product and provided an educational and informative merchandising solution for customers and associates in multiple languages.

Apple Boxes in store photoApple Boxes Hero4 Family with Session artwork