Overview: Product inventory replaced with an empty CTA box due to high theft for both cameras and accessories.

Channels: Apple stores worldwide.

Project Role: Oversaw the creative revisions with each new product launch and on-boarded new print vendor to execute the job and distribute globally to Apple DCs. Also explored alternative temporary and semi-temporary POP merchandising solutions with the Apple Retail Team.

Results: Successfully prevented the theft of product and provided an educational and informative merchandising solution for customers and associates in multiple languages.