Global Merchandising Anti-Theft Solution

Overview: As the top stolen product during holiday sales, GoPro needed to come up with an anti-theft merchandising solution for all of it’s POP displays worldwide (20,000+) that would be approved for use in retail by all customers and maintain the brand integrity and shopability of its cameras and premium accessories on shelf.

Channels: All GoPro authorized dealers and distributors worldwide.

Project Role: Project Manager responsible for RFPs with creative and display vendors, internal creative and budget approvals and external approvals with the visual merchandising and LP teams with major retails (Walmart, Best Buy, Target, REI, etc.) as well as timeline and logistics of distribution to customers worldwide.

Results: Achieved a universally-approved solution that reached all major customers and hit 100% of forecasted installations during pre-holiday sales season.

4FootSTD angled render

Apple Stores | Anti-theft Merchandising

Overview: Product inventory replaced with an empty CTA box due to high theft for both cameras and accessories.

Channels: Apple stores worldwide.

Project Role: Oversaw the creative revisions with each new product launch and on-boarded new print vendor to execute the job and distribute globally to Apple DCs. Also explored alternative temporary and semi-temporary POP merchandising solutions with the Apple Retail Team.

Results: Successfully prevented the theft of product and provided an educational and informative merchandising solution for customers and associates in multiple languages.

Apple Boxes in store photoApple Boxes Hero4 Family with Session artwork