Amazon Media | VAIO Duo Laptop

Overview: 2 week media campaign to promote a limited time instant rebate offer that followed a larger awareness campaign of the new “convertible” laptop category featuring Sony’s hero VAIO Duo models.

Channels: desktop ad placements with Amazon.

Project Role: review and approve creative and media plan in partnership with media agency (UM) and Amazon Media Group (AMG).

Results: Significant spike in impressions to product detail pages (PDPs) and campaign landing page as well as a post-campaign halo effect in impressions and unit sales.

VAIO Both of You Media Campaign homepage VAIO Both of You Media Campaign

 

 

 

Amazon Media | QX Camera

Overview: 2 week media campaign to promote a limited time instant rebate offer on a unique and innovation product, the QX10 smartphone attachable lens-style camera.

Channels: desktop, mobile and kindle ad placements with Amazon.

Project Role: review and approve creative and media plan in partnership with media agency (UM) and Amazon Media Group (AMG).

Results: 4.7MM impressions with high CTR and considerations as a result of high level of recall from an earlier run of the campaign during holiday, as well as strategic placements above the fold and exact targeting of intenders and super users.

QX Phase 2 Media Campaign Screenshot