Sony Networking Group | MBA Inc.

Overview: MBA Inc. (now called the Sony Professional Intrapreneur Network) is a networking group within Sony Electronics that encourages sharing best practices, promotes career development, facilitates internal case studies, and plans an annual MBA Case Competition for recruiting purposes.

Channels: Sony Electronics HQ in San Diego.

Project Role: I started as a group participant and was selected to join the Executive Board in 2012 when leadership transitioned. I cultivated guest speakers for Lunch n’ Learns, facilitated monthly coffee talks to discuss industry trends, and assisted in coordination of the annual MBA Case Competition.

Results: MBA Inc. has an active core membership base of 10 people, with a wider membership of 50-75 employees. The annual MBA Case Competition hosted 40-50 MBA students from universities across the US and brought in anywhere from 1-8 new recruits annually.

MBA Inc LogoMBA Inc Case Competition


Student Ambassador Program | Community Website Production

Overview: built an online community portal for the Sony Student Ambassador Program in order to communicate directly with the students and allow them to troubleshoot and share best practices with each other in a secure, closed group environment.

Channels: Ning, a community blog hosting site.

Project Role: Site Manager; built the community site from the ground up using the templatized services provided by Ning then enlisted the assistance of the web design team to polish the theme to align with the existing brand standards at the time. Maintained site and engaged directly with community on a daily basis.

Results: site had 95% adoption and engagement rate (100 members total) with a subset of 20 very active users who consistently participated in forum discussions and content sharing.

Student Ambassador Program Website