Global Merchandising Anti-Theft Solution

Overview: As the top stolen product during holiday sales, GoPro needed to come up with an anti-theft merchandising solution for all of it’s POP displays worldwide (20,000+) that would be approved for use in retail by all customers and maintain the brand integrity and shopability of its cameras and premium accessories on shelf.

Channels: All GoPro authorized dealers and distributors worldwide.

Project Role: Project Manager responsible for RFPs with creative and display vendors, internal creative and budget approvals and external approvals with the visual merchandising and LP teams with major retails (Walmart, Best Buy, Target, REI, etc.) as well as timeline and logistics of distribution to customers worldwide.

Results: Achieved a universally-approved solution that reached all major customers and hit 100% of forecasted installations during pre-holiday sales season.

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Apple Stores | Anti-theft Merchandising

Overview: Product inventory replaced with an empty CTA box due to high theft for both cameras and accessories.

Channels: Apple stores worldwide.

Project Role: Oversaw the creative revisions with each new product launch and on-boarded new print vendor to execute the job and distribute globally to Apple DCs. Also explored alternative temporary and semi-temporary POP merchandising solutions with the Apple Retail Team.

Results: Successfully prevented the theft of product and provided an educational and informative merchandising solution for customers and associates in multiple languages.

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Club Accounts | Seasonal Bundle

Overview: Spring and Fall pallet displays featured in club accounts promoting a seasonal product bundle.

Channels: Costco (US, Canada and Mexico), Sam’s, BJ’s, and PriceSmart.

Project Role: Project lead pulling together cross-functional teams including demand planning, sales, operations and creative to execute an on-time launch of the promotion in-stores across all club channels.

Results: Customer approvals of artwork and on-time launch in all channels.

Student Ambassador Program | Smile Campaign

OverviewSony Student Ambassadors were selected to participate in a photo shoot; creative was featured on graphics in the Sony Direct Retail Stores across the US in the Fall of 2011 as part of the “Smile” campaign.

Channels: Sony Direct Retail Stores in the US (~25).

Project Role: As the Program Manager for the Sony Student Ambassadors, I helped to create the selection criteria and interview process which narrowed down 100 students to the final five that were chosen to be featured in the campaign to best reflect the Sony brand.

Results: after a successful photo shoot, the Student Ambassador profiles were featured in large graphics and signage inside the Sony Direct Retail Stores, including graphic “fin” walls, department POP, and large format window signs.

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