Best Buy Display | Digital Camera Endcap

Overview: Interchangeable Lens Camera endcap display in Best Buy stores featuring 3-4 Sony alpha models and lenses. Display includes graphics (magnetic and backlit), HDTV monitor with video loop, product video buttons, and lens accessory museum case. Nine different versions of the display were built in total (3 different assortment variations on 3 different store endcap base decks).

Channels: Best Buy stores, all locations (1,000+).

Project Role: Project lead, gathering display requirements, working with display manufacturer (AGI), security vendor (InVue), and creative agency (Catapult) to evolve display & messaging strategy for the shopfront, and coordinating internal feedback for review and build (from prototype to production). I also coordinated requirements and approvals externally with the Best Buy retail operations team and managed the install and repair & maintenance (R&M) plan.

Results: Deployment has just commenced with an anticipated completion at the end of July 2014.

BBY DI6 ILC Endcap 1

BBY DI6 ILC Endcap 2

 

 

 

 

Student Ambassador Program | Smile Campaign

OverviewSony Student Ambassadors were selected to participate in a photo shoot; creative was featured on graphics in the Sony Direct Retail Stores across the US in the Fall of 2011 as part of the “Smile” campaign.

Channels: Sony Direct Retail Stores in the US (~25).

Project Role: As the Program Manager for the Sony Student Ambassadors, I helped to create the selection criteria and interview process which narrowed down 100 students to the final five that were chosen to be featured in the campaign to best reflect the Sony brand.

Results: after a successful photo shoot, the Student Ambassador profiles were featured in large graphics and signage inside the Sony Direct Retail Stores, including graphic “fin” walls, department POP, and large format window signs.

Student Ambassador Smile Campaign 4 Student Ambassador Smile Campaign 3 Student Ambassador Smile Campaign 2 Student Ambassador Smile Campaign 1

 

Best Buy Display | Action Cam Inline

Overview: Inline display refresh in Best Buy stores featuring Action Cam models, one for the camera body and another for the Live View Remote accessory. Displays includes graphics, HD monitor with video loop, and mock units. Display graphics and mock camera unit were refreshed and the Live View Remote mock unit was added to the accessory inline display to showcase breadth of premium accessories.

Channels: Best Buy stores, majority of locations (700+).

Project Role: This project was transitioned to me at the end of the design phase and I led it through execution of the refresh. Working with procurement, I managed the project with the installation vendor (ActionLink) and coordinated repair and maintenance (R&M).

Results: Displays were refreshed on time and with 98% completion in stores where display was present.

Action Cam Inline Displays

 

 

 

 

Best Buy Display | Action Cam Endcap

Overview: Endcap display in Best Buy stores featuring Action Cam models. Display includes graphics, HD monitor with video loop, mock units, and accessory museum case on both ends. Display graphics, mock unit and accessories were being refreshed to showcase new models.

Channels: Best Buy stores, all locations (1,000+).

Project Role: This project was transitioned to me during the execution of the refresh. Working with procurement, I managed the project with the installation vendor (ActionLink) and coordinated repair and maintenance (R&M).

Results: Displays were refreshed on time and with 98% completion. This display received a bronze OMA award.

Best Buy Action Cam Endcap