Sony 4K Ultra HD TV FIFA World Cup Campaign

Overview: Exclusive sweepstakes with Best Buy to support the marketing and sales of Sony’s 4K Ultra HD TVs with a grand prize trip to watch the 2014 FIFA World Cup in Brazil.

Channels: Best Buy desktop and mobile microsites, social channels, and digital banners.

Project Role: Project lead responsible for developing creative direction, briefing and partnering with creative agency (Catapult), facilitating production and logistics with sweepstakes management agency (Gage), and routing approvals and execution with Best Buy.

Results: Within the 2 week timeframe of the campaign, it achieved over 90K entries with higher than industry average mobile engagement and strong CTR for product purchase consideration, surpassing previous sweepstakes campaigns.


Sony World Cup Sweepstakes Microsite   Sony World Cup Mobile Sweeps Mircosite





Student Ambassador Program | Smile Campaign

OverviewSony Student Ambassadors were selected to participate in a photo shoot; creative was featured on graphics in the Sony Direct Retail Stores across the US in the Fall of 2011 as part of the “Smile” campaign.

Channels: Sony Direct Retail Stores in the US (~25).

Project Role: As the Program Manager for the Sony Student Ambassadors, I helped to create the selection criteria and interview process which narrowed down 100 students to the final five that were chosen to be featured in the campaign to best reflect the Sony brand.

Results: after a successful photo shoot, the Student Ambassador profiles were featured in large graphics and signage inside the Sony Direct Retail Stores, including graphic “fin” walls, department POP, and large format window signs.

Student Ambassador Smile Campaign 4 Student Ambassador Smile Campaign 3 Student Ambassador Smile Campaign 2 Student Ambassador Smile Campaign 1


Delta Sky Magazine Spread | Digital Imaging Sweeps

Overview: This piece is a full spread for the Delta Sky Magazine which was part of a larger sweepstakes campaign that I managed to promote awareness of Sony’s advanced point-and-shoot digital cameras by encouraging consumers to enter for the chance to win a dream vacation and learn about cameras that can help them capture important memories.

Channels: This spread ran in the September and October issue of the Delta Sky Magazine

Project Role: Project Manager for the full campaign, negotiated media placement and secured added value in digital banners, e-newsletter (CRM), and second print ad  to be used at a later date. Briefed creative agency (Catapult) and provided creative direction and coordinated internal feedback.

Results: 5MM+ impressions. Delta Sky was chosen as a media partner because they are the largest airline with over 13MM passengers per month, and thus the highest in-flight readership with a matching target audience profile.