Fry’s Electronics | Shop in Shop

Overview: GoPro’s first entry into Fry’s is with their largest in-store presence as of this launch featuring a 20ft by 10ft Shop in Shop at the Sunnyvale location in California. The Shop in Shop features every available GoPro product with three large TV monitors, a graphic ecosystem story, a hanging scrim, and an educational bar centered in the space for demos.

Channels: Fry’s Electronics Sunnyvale, CA location.

Project Role: Project Manager to assist in the timeline and budget management, contract development and negotiation, and design concept evolution.

Results: Budget approvals and on-time launch pre-holiday selling season.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: